Business Booster Today: Expert Insights & Strategies for Growth

Understanding the trends and strategies in business lets you think 8 steps ahead. Our contributing writers around the world provide deep insight into a variety of subject matters. Experienced entrepreneurs and CEOs have contributed articles on solving some of the most challanging issues.

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A New Day For Branding

Branding

How do you want potential customers to perceive your products and services?

That in a nutshell is brand identity. Building a brand identity is crucial to a company’s cause and results. It may be a stiffer challenge at the outset for small businesses, which don’t have corporate communications departments as large companies do. But when you have a compelling story to tell – your company’s story, its reason for being – then that seed you plant can sprout into brand identity, and with that brand awareness and brand loyalty will bloom.

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The Rise of Online Learning During and After the COVID-19 Pandemic

Human Resources

Clearly, the economy took the biggest hit from COVID-19’s turmoil, which has turned the world upside down. This had a direct consequence on business and education. Schools, educational institutions, training organizations, and businesses from various industries had to shut down for some time and were forced to come up with a smarter way to operate.

A rising opportunity, however, has emerged from this crisis. COVID-19 has brought many pre-existing trends to the surface, enabling online learning to show its full potential.

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How the Pandemic Changed the Office and Its Hidden Costs

Strategies

Like me, many business owners and managers are grappling with the newfound reality of the pandemic work culture. While there are major benefits for businesses, like reduced travel and cost reduction, in my mind, the loss of the office may be ultimately damaging. In particular, we are going to have to re-imagine how we manage and retain our employees. Of course, these setbacks can be overcome. But first, let’s talk about the pandemic, how it changed the office, and what exactly its effects have been.

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Your success in sales is determined by your ability to close the deals

Sales

If you want to make money, you must launch fast. The founder of Linkedin – Reid Hoffmann – once said: “If you are not embarrassed by the first version of your product, you’ve launched too late.” However, the reason why I wanted to point this out to you is because when it comes to sales people never keep an eye on how much time did they invest to get a deal. That’s why I find a lot of potential to improve results for companies because it starts with making sure you talk to the right customer.

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The New Covid-19 Reality – Facilitating Business Workshops on-line

Strategies

Workshops are different from a regular webinar and even an on-line training in that by definition (work-shop) the participants are expected to work and participate. In fact, the content they bring to the session is significant to the success of the entire workshop.

After facilitating a few on-line workshops I have some insights and best practices that can be  useful to anyone conducting on-line meetings with a focus on facilitating on-line workshops.

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Strengthen your immune-system in times of a pandemic

Health

It is important to eat a nutrient-dense diet. Fruit and vegetables are an excellent source of vitamins, minerals and anti-oxidants. They are also a great source of nutrients like fiber which is important for a healthy gut, folate, vitamin A, C and potassium.
Be very moderate or try to avoid refined sugar and refined oils. It is also better to limit the consumption of processed food, junk food and artificial ingredients which contain too much salt, sugars and empty carbohydrates.

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