A New Day For Branding

By Julius Geis

How do you want potential customers to perceive your products and services?

That in a nutshell is brand identity. Building a brand identity is crucial to a company’s cause and results. It may be a stiffer challenge at the outset for small businesses, which don’t have corporate communications departments as large companies do. But when you have a compelling story to tell – your company’s story, its reason for being – then that seed you plant can sprout into brand identity, and with that brand awareness and brand loyalty will bloom.

How to globally triumph through Personal Branding

By Sabine Zettl

Imagine this: A man in his best age, grey hair, grey beard sitting in a restaurant. He is wearing white tennis socks, shorts with pockets that he could survive a 10-day camping trip with, flip-flops, a colorful-checkered short sleeve shirt, on top of a crocheted orange tie, wearing a ridiculous baseball cap with the words…