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When I was a child, my parents took me to a cave called “Feengrotten” in Germany. This was around 30 years ago. This year, we went back again to see the cave. I was shocked: There was a whole world built around the cave! 30 years ago, it was just a cave. But then I…
Would you pay $50 for a bottle of water? What if you find yourself in a desert with no water around and you are about to pass out from dehydration? Does that change your perception? The secret to charging more for your products is to increase the perceived value for the customer! What is “perceived…